Burberry the Beat Eau de Parfum

Burberry’s The Beat for women was released in March 2008. The parfumeurs in charge of this creation are Dominique Ropion, Olivier Polge and Beatrice Piquet, who enriched this perfume with the notes of tea from Ceylon, iris, bluebell, bergamot, cardamom, pink pepper, mandarin, light musk, vetiver and cedar. This perfume has connection with music, because the perfemeurs created it on the concept of music from Kasabian’s album: Dirty Pretty Things, Razorlight, the Arctic Monkeys and The Fratellis, illustrating the mood introduced by The Beat. Baron and Bailey designed the bottle for the Beat and it respresents an enlarged version of Burberry’s checked pattern painted on a scarft, which was worn by Deyn in the commercial. The bottle has a silver-coloured cap, as well as an amulet made of suede and metal, which was an interesting novelty in Burberries decorative/fashion accessories.Burberry presents their new fragrance Burberry Body that arrives on the market on September 1st 2011 in over 150 countries worldwide. "Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way." - says Christopher Bailey, creative director of the brand.

Launching the new perfume Burberry Body is accompanied by attractive advertising commercial with photos of naked actress and model Rosie Huntington-Whitely, star of Transformers 3 - Dark of The Moon, wrapped in popular raincoat by Burberry. 24 year old Rosie, one of Victoria's Secret angels in cooperation with photographer Mario Testino, managed to accentuate woman's body and highlight the curves discretely in the provocative advertising campaign.

"It's a huge honour to be working with Burberry again," said Rosie speaking about her cooperation with Burberry. "[It's] a brand that put my career on the map and helped launch me. To be asked to be the first Burberry Body is an amazing compliment."

Body Burberry is a luxury chypre - fruity composition that begins with notes of fresh green absinthe, peach and freesia. Roses and iris are in the heart, leaning on the base of sandalwood, cashmerean, musk, amber and vanilla.